Copy Poetics
(noun)
A conversion copy studio devoted to the art and study of language as a wellspring for connection, persuasion, and sustainable business growth.
If you’ve found yourself here, it’s likely that you…
Have big dreams for your product or service, but inconsistent and unpredictable sales are still keeping you up at night—and you’re over it.
Were struck by a new idea and want to get it launched (and start making $$$ with it) ASAP.
Want to scale your business without losing what makes you and your offer unique.
Are tired of DIY-ing your messaging (late at night? Directly into a Convertkit template?) and ready for some real strategy to move things forward.
But finding the right copywriter can feel like such a gamble, right?
I get it… investing in copy that might not work is—to put it simply—scary.
And now you’re here, still wondering if anyone (besides you) can really get it.
But hey, it comes down to this: you can’t keep holding back on your vision.
You’ve got something important to share, and good copy is what will take that very important thing from idea to impact.
As the visionary behind your business, your energy is best spent ideating, leading, and growing.
Words? They’re my thing. ;)
Not your typical copy studio.
We know the rules (& how to break ‘em)
I’ve presented 5-point strategies to Silicon Valley bros in graphic tees. I bring the best of strategies that have worked for 100s of years, but I also know when to break the rules in smart, creative ways so your message is strengthened by strategy—not watered down by it.
Eyes on the long game
My copy is clear, compelling, while also respecting the decisions of your buyers—and the time they might need to make those decisions. Because we’re building relationships that last, not chasing a quick sale.
Your messaging partner for life
I don’t just email you a copy doc and disappear. Every project includes a 3-month check-in because marketing is inherently experimental. If something isn’t working, we’ll figure it out together. When we work together, I’m your copy partner for life—if you’ll have me.
Honest, flexible, and here to empower you
If I think a full copy package might not be the best investment for your biz right now, I’ll tell you. I also won’t lock you into big packages. If you just want to nail your messaging with me and DIY the rest, you can do that. And I'll give you all the resources at my disposal (I have a lot) to help you do it successfully.
I’m Nicole Cloutier
And I believe that words are magic, stories connect us, and businesses are spiritual pursuits.
Look, I don’t know if we’re “called” to bring our offers into the world, but here’s what I do know:
You’re creative as hell
You care deeply about your clients
You’re making the world a better place
And if I can help you use words to make a whole lotta money while you’re doing all that? Count me all the way in.
Nancy loved how quickly we turned her ideas into brand-aligned messaging
“Nicole is an excellent copywriter. She was able to quickly get a feel for my brand and help me create great copy that reflected me. I'm very grateful to have worked with her and recommend her to anyone else who may be looking for expert assistance with growing their brand and "voice" through their messaging.
I look forward to working with Nicole again soon!”
-Nancy John, CEO Seed Leadership
Jensen’s copy came together seamlessly—on a tight deadline and in a niche industry
“Working with Nicole has been a fantastic experience in every way! I’m very Type A, so I greatly appreciated that Nicole created and sent a clear calendar with deadlines for each of us to ensure we could finish the project before I had my baby! She was prompt and thorough, and I was so thrilled with the initial experience that I hired her for another project immediately after!
I look forward to working with Nicole again and again!”
-Jensen Schoonover, Founder and CEO, Test Don’t Guess
For Davina, working with us meant an organized, flexible process that felt effortless
“Nicole had the entire schedule created as soon as we started our work together so I knew exactly what to expect when. However, she also is flexible, and not rigid. If I need to tweak something in the schedule because of my availability, she easily accommodated that.
She's also a very good writer, and was able to take all my existing materials and develop a deeper understanding of my brand and voice without me having to educate her (as I've had to do dozens of times with other agencies and creatives).
She took the initiative to understand me and my brand without a lot of extra work (filling out forms) on my part. I highly recommend Nicole and anticipate using her services again in the future.”
-Davina Frederick, Founder, Wealthy Woman Lawyer, LLC
Still with me? Here are a few extra tidbits!
My core values are curiosity, courage, and creativity (thank you Brené Brown!) and I strive to let these values guide my copywriting, marketing strategies, and life.
I’ve been scuba diving in Thailand, surfing in Sri Lanka, camping on a dormant volcano in Nicaragua, and have spent one ruthlessly cold night sleeping in my car in Utah (which you can read more about in ROVA mag).
As a pretty typical Gemini, I enjoy variety. When I’m not copywriting, I teach writing at a college. I also designed a video game and run an Etsy shop!
I LOVE experimenting with my marketing… on myself first, of course! (Manifestor 3/5 thing?) You can see my latest case study on my blog.
When life feels tough, my favorite thoughts to try on are:
“What if nothing’s gone wrong?”
“What if ‘easy’ is not the goal?”
And that’s it! Any questions, send me a note. I’d love to hear from you.