What if by the time you launch,

they’re already sold?

Weekly prompts to help you build anticipation, nurture trust, and connect with your audience—without feeling sales-y, forced, or out of alignment with your values.

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I’ve seen many business owners get excited for their new workshop/mini-course/ebook, launch it to their list expecting that standard 2% conversion rate…

And then—nothing. Not even one bite.

Usually, it’s because they’ve let their list go cold—only reaching out when they had an ask (listen to my podcast, read my blog, buy my thing…).

But here’s the thing: Launches don’t start with a sales email. They start with the stories you tell, the connections you build, and the trust you nurture from day one.

So when it’s time to launch, your people won’t just be ready—they won’t be able to fathom missing out.

This newsletter will help you build that anticipation, connection, and trust, so when your offer drops, it’s an easy “yes” for your people.

What you’ll get:

  • Strategies rooted in story, deep connection, and growth—so your audience feels like part of the journey, not just a prospect.

  • Messaging prompts that align with your values and build trust—so when it’s time to launch, your offer feels like a natural next step in the relationship you’ve already cultivated.

  • A behind the scenes look at my own marketing! I love testing out strategies and reporting back (I think it’s a Manifestor 3/5 thing???)

    Whether I’m testing out a new email strategy, refining a funnel, or trying out a different way to engage my audience, you’ll get the full rundown on how it performed.

    That way, you can take these insights and apply them to your own business—with less trial and error on your end.

Whether you’re prepping for a major launch or just want to nurture your community consistently, these prompts will help you do it in a way that feels authentic—no gimmicks, just intuition-led, audience-focused growth.

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Hi, I’m Nicole! (she/her)

I’ve been in the marketing world for over a decade (yikes!). I believe that words are magic, and I profoundly care that creators, artists, teachers, witches, mentors, writers, activists, craftspeople, (etc., etc., etc.!) get the most marketing magic possible. That’s why I created this newsletter. :)