I’ve pulled the data — here’s what the most successful solopreneurs in 2024 had in common + how you can make these strategies work for your online business.

I’m about to share my 20 best-performing subject lines from 2024 — complete with open rates, why they worked, and how you can carry those lessons into your OWN subject lines in 2025.

But before we do that, let’s talk about my worst one. 😬

I’ve been hearing it all over the place: the summer of 2024 brought a dip in sales for many membership and course creators. Buyers are just taking a little bit more time to, well, buy. So how do we shorten that time while also respecting their process?

In this post, I’m sharing a simple 3-email Black Friday strategy for course creators and solopreneurs. You’ll get swipeable templates and insights into the psychology behind them, helping you craft high-converting emails that resonate with your audience and boost sales — without the stress.

Your website is a lot like a video game or a Choose Your Own Adventure novel. By understanding Gretchen Rubin's Four Tendencies you can optimize your website to create a tailored, engaging experience for each visitor.

One of my favorite writing lessons to teach college students is the etymology essay.

In high school, they were writing those 5 paragraph essays and were more focused on grammar, spelling, and argument than on building genuine curiosity about their topic. (Remember those?)

Exactly how to market using story (open to see an example)

When we think about marketing, we tend to focus a lot on tactics. How to write the most compelling headlines, or the highest-converting funnel. But there’s so much more to good marketing than that.

I haven’t been shy with you about how I’ve always had a bit of trouble with the idea of marketing… even though I literally work in marketing. There’s something about it that just never sat right with me, and probably doesn’t with you either. But until last week I haven’t really been able to put my finger on it.

This week’s writing prompt asks you to goes deep. 🌕

How do you continue to market and show up for your business during the big life things?

I like to think of branding like building a D&D character, or writing fiction. It takes a certain blend of strategy, art, and pure creative energy.

If you've also been feeling this sluggish energy, I invite you to ask yourself: "What if nothing's gone wrong?"