Your work deserves an audience that’s all in
Here’s how we’ll do it.
“I feel like you should be running this course! Honestly, it's the first time I've ever worked with anybody where I didn't have to say, “This isn't me.”
-Mindy Gorman-Plutzer, Founder, The Freedom Promise
My process
Ever heard this saying: copywriting is 80% research, 20% writing? Well, here’s how we do that at Copy Poetics:
Step 1: Define what you stand for
Every piece of great copy starts with understanding the heart of what makes you and your business unique. I’ll dive deep into your world to uncover what you stand for—the soapboxes you can’t stop talking about, the values you champion, and the stories that make your business truly yours.
Step 2: See (like really SEE) your audience
What keeps your audience up at night? What do they worry about, hope for? Through audience interviews, reviews, and research, I’ll uncover what they truly want and need, how they talk about their challenges and dreams, and what motivates them to take action. By marrying your unique perspective with their desires, we’ll create copy that feels like it was written just for them.
Step 3: Craft the ecosystem
Your messaging needs to work together seamlessly, like a well-orchestrated plan designed to achieve your goals. Every piece will be carefully crafted to fit into the bigger picture of your strategy. This is where we turn your voice and vision into a powerful, results-driven messaging ecosystem. (Yes, we’ll give you the doc 😉)
Step 4: Shape the story (and make $$$)
This is where everything comes together. While you focus on your business, I’ll craft messaging that bridges the gap between your voice and your audience’s desires. (One client planned out and pre-launched a whole retreat and made even more revenue the same week I was writing her evergreen funnel). The result? Messaging that builds trust, creates excitement, and moves your audience to take confident action.
Step 5: Evolve the message
Marketing isn’t static—it’s an ongoing experiment. After your copy goes live, we’ll check in to see what’s resonating well, and where we can make refinements for better results. In other words, once we work together, we’re friends for life, you and I. :)
My non-exhaustive services menu (open for pricing)
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A custom sales page for your one-of-a-kind offer that guides your audience toward a confident ‘yes.’
Copy that feels like you and drives results... in one week.
What it includes:
A deep-dive Strategy Call to uncover your core message
Custom sales page copy that's ready to sell
A clear framework for easy handoff to your designer
Starting at $3,000
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From opt-ins to thank-you pages, I write out every step to lead your audience down the path to purchase.
What it includes:
Funnel Strategy Session to align your vision with the steps that drive sales
Complete Funnel Copy: Emails, pages, and everything in between
A funnel that feels seamless and guides your clients to conversion
Starting at $6,000
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You’ve got a funnel, but it’s not working quite the way you’d hoped. But wait! Don't toss the whole thing into the trash! Instead, let's do an audit.
I’ll dive into what’s working, what’s not, and suggest tweaks to get you better results without starting from scratch.
Because sometimes, just a few adjustments make all the difference.
What it includes:
Full Funnel Audit to identify areas for improvement
Actionable recommendations to boost conversions
Follow-up support for implementation
Option to add on done-for-you services
Starting at $500
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Need a little help but want to stay hands-on with your messaging? That’s where the “done with you” approach comes in.
We’ll work together to refine your messaging, plan out your next steps, and get everything in place—so you can execute with confidence, knowing the strategy is sound and the copy hits the mark.
What it includes:
Live Strategy Session to brainstorm, outline, and clarify your vision
Collaborative Copy Review where I guide you through optimizing your copy, one line at a time, ensuring it feels aligned with your voice
Follow-up Support to answer any lingering questions as you implement the plan and make adjustments along the way
Starting at $500
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Sometimes, you just need 90 minutes with a seasoned pro copywriter to make sure you’ve got it right. We can meet to strategize something new, or revive something old.
(The amateur antiquer in me LOVES dusting off old funnels and lead magnets. They often have more life in ‘em than you think.)
This is also a great starting point if you just want to see what working with me is like.
Book your strategy call anytime right here.
What you always get from me
A 60 to 90-minute Strategy Session to dive deep into your goals, create a clear action plan, and map out key messages.
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Sales page or email sequence copy that uses proven sales psychology tactics, leads with intention, and takes your audience from curious to committed.
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Exclusive, white-glove attention. In done-for-you projects, I handle all the heavy lifting so you can focus on the parts of your business that need you most.
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Research-backed data mining and results-oriented copy that resonates with your ideal client, making them feel seen, heard, and safe enough to purchase.
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A post-launch check-in so that we can analyze our A/B tests and fix any weak spots in the funnel.
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Full ownership of all copy, so you can reuse, tweak, or repurpose it as your funnel grows and your business scales.
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“I've felt so inspired and motivated”
“Having you interview the people in my course has been INCREDIBLY valuable for so many reasons... I feel like they gave you much more real and different answers than if I had done this myself. I've been listening to them in the car on the way to my office and I've felt so inspired and motivated in a way that I haven't been in a while.”
- Jensen Schoonover, Founder, Test Don’t Guess
Questions?
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All good! That’s what our initial consultation is for (which is free and extremely low-pressure).
We’ll chat about where you’re at and what your goals are, and I’ll recommend the best path forward to get you those ✨results✨ you’re after.
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That depends on the service you choose. For example, a sales page takes about a week, while a full sales funnel could take a few weeks depending on its complexity.
I’ll give you a timeline upfront so you know exactly what to expect.
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Absolutely! My whole process is designed to capture your unique voice.
Honestly, being a good copywriter is a little like being a selkie—that's part of what I love about it!
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“Done with you” means I’m right there beside you, guiding the process while you do the writing. We’ll collaborate on strategy and messaging, and I’ll coach you through edits and tweaks so that by the end, you’re confident and ready to take the reins.
Usually done-with-you projects are about 1/3 the price of done-for-you, so the choice also depends on your budget.
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Not at all! One interviewee even wrote this to my client:
“I’m sure you already know this, but Nicole is an absolute delight to talk with! She’s an excellent listener, and it very much felt like she was holding a safe space for me, which is such a gift.”
These calls aren’t just about gathering insights—they’re about building trust and understanding. Your clients love you. They want to help. Trust me. :)
You don't want to skip these. All the research (the calls, the data-mining in online spaces, etc) ensures we’re not just writing any copy—we’re writing copy that speaks directly to your audience’s needs and desires. (i.e. copy that truly converts)
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I use AI for various tasks in my business—it’s great for making things more efficient, tackling the blank page, organizing data, and catching errors. But when it comes to generating copy, I prefer to write it myself. While I’ve tested using AI to help on drafts, it takes just as long (if not longer) to get good copy out of AI as it does to write it from scratch—partially because I’ve been doing this for so long.
It's hard to put my finger on it, but copy that's human-written has more quirks, more personality, and ultimately feels warmer.
And I do believe that warmth is something your audience can feel. So, no. I don't think AI has replaced us yet. 😉
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Yes! My funnel audits are designed to pinpoint exactly where things are going off track and how we can optimize it for better conversions. Whether it’s the emails, the sales page, or something else, I’ll identify the weak spots and provide solutions to get things flowing again (without you having to toss the whole thing!).
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Done-for-you projects: I’ll need you for our initial Zoom call and then again when it’s time for feedback on drafts. The rest? I’ve got it covered! You can focus on your zone of genius while I take care of the words.
Done-with-you: You'll be doing the writing, so make sure that you set time aside during our project time to tackle the page (with the help of my strategic outlines, of course!).
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Revisions are part of the process for all projects! We’ll go through two rounds of edits to ensure the copy is perfect and aligned with your vision.
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Yes! Usually it's 50% to hold your spot, and 50% on delivery of our first round of copy.
That said, I'm more than happy to discuss options that work for your budget during our consultation.
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Short answer: no, I do not offer performance guarantees. There’s a lot that goes into a successful launch—list building, ad spend, offer validation, timing, and so much more outside of what I can control.
What I can guarantee is that I’ll write copy I’m proud to hand off. It will be crafted using proven techniques and backed by Voice of Customer data.
It will be excellent copy that you can use for years to come. So I can guarantee that it's a worthwhile investment. :)
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Easy! Just click here to schedule a discovery call. We’ll go over any questions you have, and I’ll help guide you toward the service that’s the best fit!
Even if we don't end up working together, I LOVE meeting new online biz friends — we have to build our online community, don't we?
Here’s what I know about you:
Your business is an extension of you—and you’ve poured everything into it—
Late nights swiping through Canva templates… 🎨
Agonizing over whether to choose Thrivecart or Samcart or idk maybe Kajabi?… 💸
Celebratory champagne when things are going well—frantic tarot card pulls when they’re not. 🎴
(I get it because that’s me, too!)
You’ve done the scrappy DIY phase—and now? Now, it’s time to level up without burning out.
And if I may, I do know at least one more thing about you:
You didn’t get this far by playing it safe.
Your business is the real deal, and slapping something together last minute, or using one of those AI prompts everyone is selling right now? It won’t be good enough for where you’re at.
Your words need to do something different—to light up that “holy shit, this is exactly what I need” feeling in your customers’ minds.
—and that’s what I do best.
Let’s create something you’re proud of.
One final thing to note: I do tend to book up! If you’re looking to kick off a project in the next 2-6 months, let’s get it on the calendar. :)
Hope to chat soon,
Nicole