Funnel Feeling Stale?

Solopreneurs, revive your stagnant sales funnel (or plan a new one), so you’re ready to capture the “new year, new goals” crowd come 2025.

Update: 3 spots left

“Nicole is an artist and easefully slid into the message my people needed to hear, and created in a way that it truly sounded like me. It didn't sound or feel salesy, which was so important to me.”

-Lauren Levine, Founder of Lauren Levine Movement and The Collective

You've built an amazing business, but lately...

  • Your stomach drops whenever you pull up your metrics — the numbers aren't what they used to be, and you’re worried that starting 2025 on a weak note could impact your entire year.

  • You’re stuck between wanting to try new funnel strategies (like your competitor’s sleek video ad) and the fear of messing up what’s worked before.

  • Your notebook is full of funnel ideas, but you’re so busy serving your clients that you haven’t had the time or energy to figure out which changes are actually worth the risk. It’s frustrating to feel so behind on something so important.

  • Late at night, you find yourself toggling between your funnel analytics and your competitors’ pages, feeling overwhelmed and unsure. The numbers don’t lie: something needs to change before January, but you have no idea where to start.

  • You’re overthinking every potential move, wondering, “What if I make changes and it just gets worse?” You’re terrified of turning a dip into a disaster.

  • Every day that passes, you’re afraid you’re losing potential clients — people who could’ve been nurtured into long-term buyers are slipping through the cracks.

Have a difficult 2024? You’re not the only one.

The online course space is maturing.

  • Facebook ads aren't dirt cheap anymore.

  • Everyone’s trying to stand out in a sea of webinars and freebies.

  • Your potential customers have a graveyard of incomplete courses — and feel shame around that.

This isn't a sign that online course or membership sales are doomed,

but it IS an invitation to lean into building trust with your audience.

We can accomplish that with just a few small tweaks to your funnel.

Evolving your funnel doesn't mean starting from scratch or risking everything you've built. It's about refining what you have to meet the current needs of your audience.

You don’t have to do it alone*

We can work together to create a clear, actionable plan that you can either implement yourself or pass on to your team, so you’re not left struggling to figure it out on your own.

Here’s how we’ll do it:

  • Identify the hidden gems in your current funnel that are still working (remember, this is not an overhaul).

  • Pinpoint exactly where the stagnation is occurring.

  • Develop a tailored strategy to revitalize your funnel without risking your revenue stream (we’ll write this out — it’ll be a gorgeous doc).

  • Dive deep into your audience's current needs and mindset, ensuring your funnel speaks directly to them.

  • Outline the exact next steps to get this funnel humming along.

*I know you know this in theory, but do you practice it???

And once it’s humming? Here’s what that looks like:

  • When someone doesn't buy right away, you don't panic. You know exactly what to offer them next, guiding them naturally through your funnel with content and offers that meet them where they're at.

  • Your email open rates are climbing because your audience knows your messages always deliver value, whether they're ready to buy or not.

  • You're nurturing relationships like never before, and are confident knowing each touchpoint moves them closer to a decision that's right for them.

  • You’ve implemented new, innovative strategies and standing out from your competitors. You’re feeling on top of your game—more aligned, more confident, and more in control.

  • You're spending less time on your marketing AND seeing better results. Your funnel is doing the heavy lifting, allowing you to focus on serving your clients.

  • You open up your funnel analytics, and instead of that sinking feeling, you’re met with excitement. Your numbers are climbing again, and you know exactly why — because you’ve implemented the right changes at the right time.

“I highly recommend Nicole and her copy skills! She took my copy to the next level, and she will do the same with yours.”

-Kiri Mohan, Corporate2Contract

A closer look at what’s included:

Stragety Call

We’ll start with a 60-minute working session to review your existing funnel or map out a new one aligned with your 2025 goals. This call lets us dive into your audience, your brand voice, and your objectives, so every recommendation is tailored specifically to your business. Think of it as removing any guesswork, giving you a strategic foundation to move forward with confidence.

Metrics Deep-Dive

I’ll spend a couple of days digging into your metrics to pinpoint what’s working, what’s underperforming, and where your biggest opportunities lie. By highlighting exactly where customers are dropping off or hesitating, we can focus our efforts on proven, data-backed improvements—eliminating the need for trial and error and maximizing every step in your funnel.

A Clear, Actionable Roadmap for Success in 2025

At the end of the audit, you’ll have a comprehensive, easy-to-follow roadmap that includes:

  • A live metrics database (color-coded for easy interpretation) so you can spot patterns and make strategic decisions quickly. It’s designed to help you monitor progress and ensure that every change we’ve made is driving the results you want—so you don’t have to worry about whether we accidentally broke something or if your metrics are headed in the wrong direction.

  • A strategic insights deck, summarizing key findings and outlining specific recommendations to take your funnel to the next level. With guidance like “your customers respond well to this message, but less so to that one,” you’ll be prepared to approach future marketing efforts with clarity and direction.

  • A video walkthrough of your audit, complete with strategic recommendations, so you’re empowered to make meaningful changes without second-guessing.

By the end, you’ll have everything you need to take action with confidence—without feeling overwhelmed by data or unsure of where to start.

Ready to turn 2025 into your best year yet? Apply for your audit and get a roadmap to a high-converting funnel!

Apply for your audit

Optional Add-Ons

Voice of Customer (VOC) Research

Take your messaging to the next level with in-depth Voice of Customer research, conducted for you. We’ll interview your ideal clients, gather insights from feedback, and analyze customer language to ensure every word in your funnel resonates deeply.

This add-on helps you connect with your audience on a personal level, making your messaging feel like it’s reading their mind. I usually recommend that all my clients update their Voice of Customer data twice a year so that you’re always talking to your clients’ current needs — not their needs 6 months ago.

Perfect for business owners who want their funnel to speak directly to their audience’s core desires and pain points, without the time commitment of conducting the research themselves.

Implementation of Recommended Changes

Want to hit the ground running without having to implement the updates yourself? This add-on includes hands-on implementation of the top recommendations from your audit. We’ll craft new subject lines, adjust CTAs, update messaging, and add trust points based on the strategic roadmap—ensuring your funnel is optimized for conversions from day one.

Ideal for business owners who are ready to make immediate changes but want a pro to handle the execution, so they can focus on other priorities.

“Having you interview the people in my course has been INCREDIBLY valuable for so many reasons... I feel like they gave you much more real and different answers than if I had done this myself. I've been listening to them in the car on the way to my office and I've felt so inspired and motivated in a way that I haven't been in a while.”

- Jensen Schoonover, Founder, Test Don’t Guess

P.S. Every package includes a 3 month check-up

After 1-3 months (we can talk about which length of time makes the most sense based on your traffic volume), I’ll review your funnel’s performance and make necessary recommendations or adjustments. This ensures your funnel continues to perform optimally as your audience and market evolve.

No more wondering if your funnel is losing steam or falling behind your competitors—you’ll have peace of mind knowing we’re proactively monitoring and improving it.

(i.e., I’m not going to write your copy and ditch. We’ll stay in touch and make sure it’s working as intended.)

“Nicole was able to take all my existing materials and develop a deeper understanding of my brand and voice without me having to educate her (as I've had to do dozens of times with other agencies and creatives). She took the initiative to understand me and my brand without a lot of extra work (filling out forms) on my part.

I highly recommend Nicole and anticipate using her services again in the future.”

-Davina Frederick, Founder, Wealthy Woman Lawyer, LLC

Everything you need to know before you book:

  • Results can vary depending on how quickly you implement the changes. That said, many clients start seeing improvements in their metrics within a few weeks. The Custom Funnel Roadmap we create together will guide you step-by-step, so you can implement changes at your own pace, without feeling overwhelmed.

  • This is one of the most common fears. The good news is we’re not starting from scratch—we’re refining what’s already working. We’ll carefully identify the areas that need improvement without risking the core elements of your funnel that are still driving results. Plus, with tools like the Funnel Metrics Tracker Template, you’ll always know if our adjustments are making the right impact.

  • Always an option! You’ll have email support after the audit, and if you need deeper help, I offer additional check-ins and a full Funnel Implementation service where my team can handle everything for you. We’re here to support you as much as you need, even as those needs change.

  • That’s exactly why we offer the Full Funnel Implementation tier! If you’re too busy or overwhelmed with other tasks, my team and I can take care of the entire process for you, from making copy updates to setting up new campaigns—so you don’t have to lift a finger.

  • I have limited availability each month to ensure I can give every client my full attention. Once you book, we’ll aim to schedule your session within the next 1-2 weeks. If you need a faster turnaround, reach out and I’ll do my best to accommodate.

  • No problem! If you’re in the early stages and don’t have funnel data yet, we can focus on planning a brand-new funnel. We’ll map out a strategy using my proven techniques to ensure that you launch with a solid foundation, and you’ll have everything in place to track performance once it’s live.

  • That’s perfectly fine! While many of my clients are course creators or membership site owners, I used to work mostly with tech eCommerce businesses. We can tailor the funnel to your specific needs.

  • Yes! We’ll start by doing a deep dive of your metrics and then focus our roadmap and editing efforts on the weak points that we identify. This way, you’re not wasting time or money trying to “fix” the parts that are already working.

Want to do some math with me?

Okay, “want” is a strong word when it comes to math, but I know you know how important it is.

Let’s say your funnel currently brings in $5,000 a month. If your conversion rate drops by just 10%, you’re potentially missing out on $6,000 a year in lost revenue.

And if your funnel isn’t just underperforming but leaking leads at multiple points, those missed opportunities could easily add up to $12,000 a year left on the table.

The bottom line? A leaky funnel can cost you a lot more than you realize.

In full transparency, a full funnel build from scratch typically costs $9,500 with my level of experience.

But you don’t need to start from scratch to fix a funnel that’s mostly working.

That’s why I created this offer.

Instead of a massive overhaul, we’ll refine, plug the leaks, and get your funnel converting again—without the $9,500 price tag.

The result? An investment now that can save you tens of thousands in lost sales and set you up for long-term growth in 2025.

Ready to revive your funnel? Here’s a reminder of what’s included:

VIP Strategy Call – $500 value

  • 60-minute live session so that everything we do is aligned with your highest goals and desired impact

Funnel Intensive Audit – $2,500 value

  • Done-for-you metrics database

  • A recorded walkthrough of recommended updates

  • A deck packed with learnings and recommendations so you know exactly what to do next

  • 30 days of email support to guide you as you implement changes

  • A 3-month check in to make sure all metrics are on track!

But your total investment is just $997.

I’m offering this discount for a limited time (until Dec 31, 2024 or until all spots are booked — whichever comes first!).

I know how hard business was in 2024. Let’s make sure you’re copy’s working for you come 2025.

3 spots left at this price

“Nicole is an enthusiastic partner, very well organized and made this enormous task less overwhelming. I look forward to launching my revived circuit and feel very optimistic that this time I will experience the success I imagine.”

-Mindy Gorman-Plutzer, Eating Psychology and Functional Medicine Nutrition Coaching

Who are you, Nicole?

When I taught college writing, my students were always a bit confused when it came to editing. The either thought they had to critque and re-write the whole thing, OR they thought they could simply fix a few spelling errors and call it done.

That’s why our editing strategy started with this: step 1, find what’s already working.

When you take that approach, you not only end up being kinder to yourself, but you create the pillars of your story, your essay, your (ahem) funnel…

What I’m saying is that we don’t have to throw a whole funnel in the trash because it’s not performing as well as it once did. A few strategic tweaks —

updating language to meet the changing needs of a market, changing some headlines, etc

— can make a world of a difference.

I understand how daunting it can be to tweak something as crucial as your funnel — especially when your business depends on it.

That’s why I focus on refining what’s already working, building on your strengths, and making smart, data-driven changes that align with your audience’s needs.

I’ve been writing and strategizing funnels for a decade… for some pretty fancy brands that brought in millions, there are so many strategies we could use.

Let’s work together to find the right one for you.

Spots limited - 3 remaining