🌑 Your new moon marketing prompt — get to know your brand
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Happy Friday, friend!
This weekend, we’re having our first new moon of the year — which sort of feels like the official new year, ya know?
The collective message I’m seeing about this Aquarius new moon is that it’s a lot about personality, about who we are and who we want to be — which makes it the absolute perfect time to talk about branding.
A lot of people balk at the idea of branding (or was that just my ex?), and I get it. At its worst branding can feel tacky and disingenuous.
But honestly, branding is one of my favorite marketing topics, and it’s so much more than your logo, brand colors, or favorite emojis.
It’s even more than your business’s personality, values, and voice. Though those are important, too.
I like to think of branding like building a D&D character, or writing fiction. It takes a certain blend of strategy, art, and pure creative energy. And just like that character in your favorite novel or netflix series, your brand can learn, grow, and change over time. For better or worse.
Your brand is your Frankenstein’s monster and it’s always growing and morphing whether you’re paying attention or not.
So rather than ignoring it and pretending that you don’t need a brand at all, I highly recommend building one with curiosity, courage, and intention.
So…✨ this week’s marketing prompt ✨ is aimed towards helping you get to know your brand.
Especially if you’ve been neglecting it and hoping that it will somehow cobble itself together on its own, unsupervised.
(I mean, it might. But years of neglect will certainly result in something you didn’t expect or plan for.)
This may be a prompt that’s more behind the scenes work, but I predict that you’ll also be inspired to share some of what you discover with your audience.
So here’s what I want you to do…
Get out your journal and ask yourself what your brand really wants. Not for you, but for itself, for its life. What are its goals? What kind of life does it hope to have? If it were to die tomorrow, would it have any regrets?
Then wait for an answer.
I know this is deep like third date stuff (or later? idk).
Note, I really encourage something called freewriting for this one.
Set a timer for 5-10 minutes and write without stopping your hand. Even if that means that you write the same word over and over for a bit. The muscle movement will help your brain pull out stuff you’d never be able to access by more rational means.
Let me know how it goes.
Yours,
Nicole
P.S. I'd love to hear how this week's prompt went for you. Did you learn anything new about your business or brand? Have any questions? Hit reply and I'll respond.
