The full moon in Leo + your marketing
The below is from my weekly newsletter. The goal of each and every email is to deliver thought-provoking and actionable prompts that help you market to your audience in a way that feels true to your creative self. Learn more and sign up here.
Hi friend,
If you’ve been on my list for a little bit, you know that astrology is one of my inspirations when talking about marketing.
It might seem like an odd pairing, but astrology can be a doorway into marketing more authentically — which is honestly my main goal for this newsletter.
Especially if when I say “market like you” and your response is “What does that even mean, though?”
Before I go further, I want to say that I get pretty much all my astrological news from two main sources: The CHANI App and The Moon Studio. Both have awesome resources and podcasts, and I highly recommend checking them out if you haven’t already.
First, a little set-up:
This week’s full moon (on Sunday the 5th) is in Leo, which, as CHANI says in her podcast, is all about “how we roar and perform and delight the crowds.” It’s also in a square to Uranus, which “tells us some kind of story about disrupting or interrupting the patterns or behaviors that keep us inauthentic or out of our truth.”
I mean — you can see why I’m tying this to marketing, right?
This full moon in Leo is the perfect time to think about how you’re showing up publicly in your business.
Does the way you’re marketing feel aligned with your own method of self-expression? Or are you just trying to check off a list of tactics that some blog listicle said you should?
What would happen if you did show up authentically in your marketing? Who would you attract and who would you repel (for the better)?
These questions make me think of follower count specifically, which I can get more into at some point in the future, but for now let’s just agree that more followers isn’t always better.
You want an audience that cares about your business. Repelling the rest is a good thing.
Here’s how this is playing out for me:
I want to take a moment to get a tad personal, and share how this full moon is impacting my own chart…
I’m a cancer rising, so for me, this full moon is in my 2nd house. And this week, I learned that having Leo in this part of my chart means that part of how I make a living IS by being as much myself as possible. 🤯
From my weekly CHANI reading: “You’re putting something out that has the ability to awaken something in the masses.”
Y’all — I know in my gut that IS this newsletter.
I’ve been a marketer for A DECADE, and honestly it’s never sat quite well with me.
This newsletter is the space where I finally get to dive into that, and explore new ways of marketing businesses and brands that matter — that are trying to do it differently.
So sincerely, thank you for being here.
I am two feet into this thing.
✨ Your weekly marketing prompt. ✨
First of all, I want you to scroll back up to those questions above re: your marketing and authenticity.
Sit with them, journal about them, think about how overall you can make your marketing feel more like you.
…AND to help you do this, I recommend doing some research on your 2nd house!
It’s not the only part of your chart that plays into your marketing, but it’s as good a place to start as any!
As I said, with Leo in my second house means that how I make a living is by being myself. Learning this was huge for me.
So what does your second house say about how you make a living? Use your research to finish this sentence: “Part of how I make a living is by…”
Until next week,
Nicole
P.S. If you feel called to, reply and let me know what comes up for you! I’d love to hear it.
