4: Ethics & Copywriting — aka "The Marketing Ick" (with Cleoniki Kesidis)
The marketing ick — we all suffer from it from time to time (yes, even a couple of well seasoned copywriters). For Nicole, the ick caused her to actually quit copywriting for a few years. She likes to think she came back better for it, but the truth is that ethical marketing requires constant check-ins.
That's part of what fellow copywriter Cleoniki Kesidis and Nicole get into on this episode.
In this episode, you'll learn:
Why we feel so icky about marketing (and how you can do it anyway).
A very (very) brief historical overview of marketing as we know it today (and why the mad men of all mad men might have been right about a few things?)
Some marketing practices you should 100% avoid if you want long-term growth.
Cleo’s #1 practical tip for ethical copywriting.
Listen to the latest episode!
Connect with Cleoniki:
Learn more about Cleo (and sign up for her upcoming workshop!) at https://cekcopywriting.com/write-your-heart-out-workshop/
We also talked about our mutual admiration for Simone Seol
And a copywriting course that we took together (where we met!), the Comprehensive Copywriting Academy
All music is by Jack Pierce
Connect with the podcast team (i.e., Nicole!) at itsallpoetry.podcast@gmail.com
Sign up for weekly marketing prompts that don’t feel gross here.
