Challenge:

Adobe needed to overcome these market misconceptions: that they were too complicated, overpriced, and incompatible with non-Adobe products.

Solution:

Through a series of articles & infographics (sourced through interviews with SMEs), I showed off how Adobe's offerings are straightforward, wallet-friendly, and super inclusive. We highlighted significant ROI and efficiency gains through customer success stories, to encourage a broader adoption among hesitant marketers.

A few live articles:

• From fractured content to flawless consistency

• Yes, you need a web personalization strategy — here’s how to build it