Challenge:

CommerceHub and ChannelAdvisor, two leading e-commerce giants, were merging under a new identity — Rithum. They needed to seamlessly communicate this transformation on a brand new 50+ page website.

Solution:

As lead writer (on a team of three) I curated a narrative that showcases the synergy between the two giants, underlining their joint mission to revolutionize global e-commerce. The content was strategized to provide clarity about the new brand, instilling confidence among existing clients and attracting new ones, by underscoring the value of the united platform's scale and innovation.

Live link:

www.rithum.com