Challenge:

Canon’s new IVY line of products are meant to be pocket-sized, on-the-go, and useful to a whole new generation of Canon customers. The goal was to connect with these customers in a way that felt fun and colorful while still highlighting the main features of the product line.

Solution:

I wrote a series of landing pages and Facebook ads highlighting the main features of the new products while also maintaining a fun, carefree, conversational tone that resonates with Gen Z’s creative lifestyle.