Challenge:

Gamers believe that antivirus will only slow their PCs down. Norton has addressed this concern with Game Optimizer, a feature that very strategically dedicates more of your PC’s CPU power to your game so that your antivirus actually helps speed up your game, rather than slow it down. Sound complicated? That’s because it kind of is. So how can we communicate to gamers that this new product ISN’T like the sluggish antivirus programs of the past?

Solution:

For this project, I worked very closely with my designer and animator to create a series of social posts that would be attractive AND informative to the gaming community.